The Power of Twitter

Tuesday, October 21st, was a testament to the power of social media - Twitter to be more specific.

Lisa P. Maxwell (www.lisapmaxwell.com), the advertising/design/PR agency that I currently work for, created a pretty amazing new site. As part of the PR team it was my responsibility to try to get as much buzz going for the site as possible. I picked a few influential blogs that I thought might be interested in the little experiment we had going on. Little did I know that less than one hour after pitching (to Darren at www.problogger.net and David at www.darmano.typepad.com to be specific) Lisa P. Maxwell would be bombarded with chats, tweets and blog posts.

We were the #1 thing on Twitter (via www.twitscoop.com) - at least for a brief moment that we were able to screen capture and savor for as long as possible. It was all thanks to the kindness of people that I have never met before, and perhaps never will meet. They took the time to look at something, respond to it and pass it along.

As a brand new professional it really gives me faith in the future of the public relations industry. I got to see firsthand what can happen with the help of social media such as Twitter.

And it was amazing!